A year ago two friends from the Art Pit blog Gintare and Aleksandr contacted me and asked if I liked to join them for a project. They had an idea of a mobile application which shows what is currently happening in the most vibrant East London district – Shoreditch. I liked the idea, and during our free time we started implementing what later that year was born as Hype.
By now, there have been downloaded more than 20000 copies of this iPhone-based app. And everyday about a thousand of users are checking how to spend their free time for most fun and fulfillment. Creative team behind Hype recommend the most worthy events and locations to visit, the most interesting local news to read, the newest street art and urban trends to view.
The app is useful not only to the people who want to have good time spontaneously without planning, but also to the local businesses which want to strengthen recognition and to create brand awareness. Hype connects generation X (people of my age) and millennials (guys of the age of my younger brothers) to local galleries, bars, shops, food, festivals, concerts, etc.
According to statistics, 83% of millennials have slept with their cell phone next to their bed. Also 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them. Young people (including me ) use their smartphones daily not only for dialing and texting, but also for lots of other things, like alarm clock, wireless hotspot, mailing, messaging, tweeting, reading facebook, reading ebooks, creating selfies on Instagram, checking-in on Foursquare, and here comes a new activity – Hyping.
Today is the day when Hype launches in two more areas of London: Soho and Camden. I am looking forward to how all will proceed. If Hype came to your favorite megapolis, which district should it cover?