Posts Tagged ‘inspiration’

The Future is Now!

Thursday, June 17th, 2010

You might have noticed that HTML5 is almost fully supported in WebKit-based browsers. This means that you can use Ajax, vector graphics, videos, audios, geolocation, gradients, animations, local storage, and other cool features on iPhone and Android. Furthermore, you can combine that with PhoneGap to create rich native mobile apps.

Have a look at the presentation about mobile web-based app development, given by my former colleague Philipp:

The future is really promising and it is happening now!

If I Opened a Bar in Berlin…

Tuesday, May 19th, 2009

I work quite a lot on workdays. Sometimes I even have to sit in the studio at night in order to update the code for the developed websites on public servers. After all work I want to have enough rest on weekends. So sometimes I go around in the night Berlin.. Then day Berlin.. Then night again. So are my weekend marathons. Little by little I find my favorite places with positive, literate, creative, tolerant, and open-minded people. Last day a friend of mine raised an idea to open a bar somewhere in the city. So today, while my cloths were being washed in the house on the opposite side of the street, I was sitting in Oberholz and brainstorming what a bar should be to be a favorite place for getting together.

  • A bar should be located somewhere in East Berlin. Kreuzberg, Friedrichshein, Prenslauer Berg, or Mitte would be right districts.
  • There should be no sightboard with the name of the bar (maybe in spite of inside). The visitors would recommend this place to each other.
  • There should be benches next to the entrance for sitting down and smoking (personally I don’t propagate killing youself), or for just breathing the fresh car exhaust.
  • The furniture inside should be collected from the street. That gives an impression of simplicity.
  • There should be elements of street art. The interior could be decorated with graffiti and stickers. Special stands could offer free postcards and freetime magazines for youth.
  • There should be some unique creative or totally crazy detail or concept in the interior. For example, you can find the following in other bars of Berlin with distinctive atmosphere: a girl projected on a wall cries in real water down to a sink; furniture attached to the ceiling; the ground floats in a river; monsters frightening in shadows and water-lilies dipped into vases near a bar; etc.
  • Wireless internet is inevitable in the area, so that students could write their thesis or sit at facebook, the lovers of science could enhance wikipedia, and the managers of young progressive companies could have appointments with candidates to employees. It’s very important to have enough electricity ports for laptops at each table. Technophiles would probably use internet at nights using their iPhones browsing for information about the best events of the night where they would go after this bar.
  • At least one service worker should be of nontraditional sexual orientation. In those cases, some of the visitors are gays and lesbians. Usually, when such people visit a bar, angry ones avoid coming and joining.
  • Songs of Nouvelle Vague, Morcheeba, and Kings of Convenience could be played at daytime. Whereas in the evening DJs would play Minimal Techno, IDM, Acid Jazz, and Lounge. Disco of the sixties wouldn’t trouble from time to time too. Have I already mentioned a small dance floor?
  • The bar would never be lack of ginger and fresh mint tea, cappuccino or caramel machiato, Club Mate, Fritz Cola, Augustiner beer, Watermelonman cocktail, and absinth.
  • The food should be cheap and tasty. Something like pizza or pasta would perfectly fit.

No no. Probably I will never open a bar in my life (except some day in a far future when I turn into a millionaire for the ideas generated and for the influence to the world). But maybe my contemplation will inspire somebody. It’s always fun to gibber! :cool:

Funky Characters

Sunday, April 5th, 2009

Today in the evening I returned home full of impressions, but quite tired. So I fell asleep on a sofa immediately. In an hour a phone woke me up telling that picnic was over and Jenga would be brought to me soon. It had been so that after fruit’n'vegetable picnic at the river Spree, I went to the opening of a new exposition in “Talka” gallery. I wanted to communicate with my people as well as to create new relations with Latvians who own the gallery. Funtastically, they still had works of “MoyToy” from “Pictopia” festival. I didn’t hesitate to purchase Lithuanian urbanistic “Graso” keychain. I WOOD LOVE. (This was the introduction about Pictopia festival)

Two weeks ago “Pictopia” festival started in Berlin. That’s the first world-wide large-scope presentation of art and design of simplified and abstract characters. At first, there was a party at the “Weekend club“. Unfortunately, I didn’t meet any participants from Lithuania there. The next evening there was an official opening celebration in “the House of World Cultures“. Unfortunately, I didn’t meet any Lithuanians there too. But I filmed everything and talked to some other interesting optimistic people. Later the expositions of the festival were shown in 30 different galleries and public spaces of Berlin for a few days. The main exposition in “the House of World Cultures” will be working till the 3rd of May. If you come to Berlin, you should certainly visit that.

But if you don’t have Berlin in the plans for this month, I offer you to check a virtual travel through the opening celebration and a few galleries:

It was very pleasant to have Lithuanians participating in this international festival. High five to Gediminas Šiaulys, Nathan Jurevičius, and initiatives of urban arts “MoyToy“.

Guerrilla Marketing

Monday, April 14th, 2008

Long ago I told you about untraditional models of gaming business. This time, I will present an untraditional way of advertising which is called Guerrilla marketing. Guerrilla is war tactics where you stay hidden, then attack surprisingly, and lastly get away. This tactics is used for weakening the more powerful opponent. I don’t support a war as it is at all, but Guerrilla marketing made me interested.

Club 103 Guerrilla Advertisement

The term itself isn’t so new. It was introduced to the world when I was two years old. Guerrilla marketing defines creative promotions based not on a high budget, but rather time, energy and open imagination. The most obvious examples of such a marketing are various graffiti and stickers in the places passed by potential users of some products or services. The mostly remembered examples from Lithuania for me are these: the street advertising of Kaobanga and the way how IMPartner searched for an employee. As far as I experienced in Germany, this approach is usually used to advertise various events, online radio stations, new music albums, cloth stores and new night clubs – everything what might interest youth.

About half a year before Berlin settled by tree-eyed creatures inviting everybody to chat. That seemed to be an advertisement of some devices for text messages, RSS subscriptions, e-mails and online chats. Personally I didn’t even think about purchasing that device, but I got interested into the backyard of the street art and I contacted the Robot Berlin, which had organized all those arts.

OGO

Lars Oehlschlaeger from the advertising agency told me that this campaign was very effective. The whole store of handholds was sold out during the first few weeks. And there was nothing illegal. The fines for vandalism are much larger than the rent for the walls, so it is much more worthy to pay for the advertising space in the beginning. :D The work was done by two Berlin graffiti artists in the daytime. They just put the ladder next to the walls and painted the tree-eyed creatures in white. To tell the truth, the police arrested them in the middle of their work somewhere at Alexander Square (close to TV tower), and they didn’t want to pay any attention to the legal permissions shown to them. The explanations in the police-station lasted for hours…

The success of this advertising campaign perhaps wouldn’t be so great if it was based only on the street art. The creatures hungering to chat were presented not only on walls, but also in plenty of posters, flyers, stickers, and online banners.

Guerrilla marketing seems to be overrated at this time. A lot of brands think, that they can advertise for free, using the press, internet and blogs. But the communities has become very guerrilla-wise, it’s not easy to e.g. make a film, that will get the awareness you need to justify the production costs. And if your ad is so very extreme that everybody talks about it, it might also cause hate and disgust.

It’s important to be honest to the people: “Look, this is an guerrilla approach that wants to entertain you. We hope, you like it.” If the people like your campaign, you win.

Thank you, Lars, for information and your opinion.

I think, that this approach of advertising still doesn’t use all of its opportunities in Lithuania. Nevertheless, the responsibility for the support for order shouldn’t be forgotten, when the actions-attractions are over.

Cleaning graffitis